Many Agents have given Google Pay Per Click a chance but end up dropping it from their marketing campaign. This is usually because they spent a lot and didn't make a lot. I am going to give you three mistakes to avoid when using Pay Per Click for Real Estate.
1. "City Name Real Estate" is EXPENSIVE!
Very expensive! Not only is it expensive, but many of these searchers are people who are just browsing. They want to look at some houses, see what's out there but are probably not ready to buy a home. They are just window shopping.
When you pick your keywords, be much more specific. "Sacramento Real Estate" will cost you much more money and bring you far less real leads than "Fair Oaks Condos For Sale".
2. Don't fall victim to the numbers.
Just because there are 350,000 people searching for "San Francisco Homes" doesn't mean you should try to get "just 1%" of them. If you play that game you will go broke. There may be a ton of people searching for that keyword, but you will be paying a high amount per click and again, most of them are window shoppers.
Don't count out keywords such as "San Francisco Sunset Homes". Although it may get less than 100 searches a month, it will cost you pennies per click and the people searching for homes in such a specific area are probably much closer to being ready to buy a home.
3. Keep your daily budget LOW!
When you first start your campaign you are still learning and have probably made several mistakes. Because of this you should keep your daily budget to something you can afford to lose. This is a mistake many Agents make. They set their budget too high, lose a few hundred dollars very quickly, and never try PPC campaigns again.
When you first start your campaign, think of it as gambling at the casino. You know you are going to lose money and if you do happen to win, that's just an added bonus. Once you get a little more familiar with PPC campaigns you will be able to use them much more effectively and start spending enough money to see quite a good return on your investment.