When I say "Blogging" what comes to mind? Some idiot spouting off at the mouth about his personal opinions that no one cares about? Yeah, that's what I figured.
Unfortunately this is what comes to many peoples minds, but a Real Estate blog can actually bring you a lot of clients and make you a ton of money.
By using Blogging to gain traction in Google, Yahoo and other search engines. If you want people to find your Real Estate website, blogging is your new best friend. Think of each blog post you make as a whole new website with its own target audience and it gives you another chance to reach potential clients.
Wouldn't it be great if you could have 150 different websites and each website could be in its own Real Estate niche? Foreclosures, first time buyers, investment properties, you can cover it all.
If you had this many sites, how many people would find you every month? Probably a whole lot more than are finding you right now.
Now of course you would still really only have one website, but each time you make a post it gets put out there on Google, Yahoo, Bing, etc. and after a while will dramatically increase your search engine ranking and the chances of clients finding you.
Here are a few tips to get you started blogging.
1. Get a blog.
Too obvious? I wouldn't suggest signing up for a free blogging account at Blogger or Wordpress. You want to have your Real Estate blog integrated into your website otherwise it won't do you much good increasing your page ranking. You also want the potential clients who find your blog posts to end up on your website, not on Bloggers website.
2. Pick your Keywords.
So for each post you make you want to have a specific niche you are targeting. For example, it could be "Miami FL Foreclosures". This would be the niche, or keyword, you are targeting for this post. You want to use the words "Miami FL Foreclosures" in both the title of the post as well as in the first paragraph. Be sure not to go overboard though, it still needs to read as if a human and not a computer wrote it.
Your main goal should be to obtain the top Google ranking for as many keywords as possible. This will be very difficult for a keyword such as "Sacramento Homes". But for a more specific keyword such as "Sacramento CA 2 Story Homes" it will take much less time. If you have top rankings for 50 keywords that maybe only get 20 searches a month, that is still 1000 potential clients each month that will be looking at your site.
There is a WHOLE lot more to picking keywords than this but that is a topic for a whole series of other articles.
3. Blog consistently.
This is very important. The more blog posts you make, the higher your chances of being found are. Try to blog 3 times a week for one year and before you know it you will be all over Google and Yahoo. You will eventually start to make first page rankings for some of your targeted keywords and the calls will start flowing in.
There is so much to blogging there are thousands of sites dedicated to just that one topic. It isn't a hard thing to do but there is always something new to learn when it comes to blogging and search engine optimization.
Be sure to keep checking back for more articles on Real Estate blogs.View / Post Comments